Join us to learn about ways to better communicate your winter maintenance plan. Promoting your winter maintenance service levels and providing expectations for users of roads, sidewalks and cycling infrastructure will better inform your community. A communications plan using social media will inspire feedback that can be used to enhance user experience.
The City of London uses social media to share information about winter maintenance service levels, pre-snow fall, while snowing and post snowfall. Twitter, Facebook, selfie videos and a webpage will help residents understand your winter maintenance plan and what to expect. This session will include examples of innovative uses of communication tools, including how to leverage local media by inviting them to the operations yard for a Q&A session and providing Snow Removal Updates on Twitter (which alone resulted in 275,084 impressions). The City of London’s Corporate Communications office has reported a noticeable improvement in tone and complimentary visitor replies/comments on winter maintenance-related content.
John Parsons, C.E.T., C.R.S.
Division Manager Operations
City of London
John is a Civil Engineering Technologist with 32 years of experience in maintenance operations, contract management, forestry and emergency management. John chaired the Ontario Road Salt Management Group, is a member of the Municipal Benchmarking Network Canada Road Expert Panel and Second Vice President of Good Roads.
This webinar is organized by the OPWA Education Committee